Promotion name (GA4 metric)
In Google Analytics 4 (GA4), the term "promotion name" represents the name of a promotion or action used to attract visitors to your website or app. This metric helps you track and analyze the performance of specific promotions or marketing campaigns. The "promotion name" is often used to identify which promotions are most effective in generating traffic, conversions or other desired actions on your digital properties. With this information, you can then make decisions about where to focus your marketing efforts or which promotions should be adjusted to achieve better results.
